Hacking the Human Mind: The Masterclass

Build brands that people remember and drive behavior with behavioral science. 1 year all-access subscription.

Curriculum

9 Chapters · 42 Lessons

1
1. (Included in full purchase)
  Lecture 1: Introduction
2. (Included in full purchase)
  Lecture 2: How We’ve Built the Masterclass
2
1. (Included in full purchase)
  Lecture 3: Section 1 Intro - Win the First Look — Capturing Attention in a Noisy Market
2. (Included in full purchase)
  Lecture 4: Liquid Death
3. (Included in full purchase)
  Lecture 5: Aperol
4. (Included in full purchase)
  Lecture 6: Amazon Fresh
5. (Included in full purchase)
  Lecture 7: Purina (Bonio)
6. (Included in full purchase)
  Lecture 8: Kraft Mac & Cheese
3
1. (Included in full purchase)
  Lecture 9: Section 2 Intro — Building Mental Availability
2. (Included in full purchase)
  Lecture 10: Apple
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  Lecture 11: Pringles
4. (Included in full purchase)
  Lecture 12: The Economist
4
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  Lecture 13: Section 3 Intro — Create Desire & Elevate Perceived Value
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  Lecture 14: Guinness
3. (Included in full purchase)
  Lecture 15: Starbucks — Pumpkin Spice Latte
4. (Included in full purchase)
  Lecture 16: KFC
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  Lecture 17: Lemonade
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  Lecture 18: GEICO
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  Lecture 19: Aviation Gin
8. Lecture 20: Dyson Free preview
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  Lecture 21: Audi
5
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  Lecture 22: Section 4 Intro — Accelerate Brand Credibility
2. (Included in full purchase)
  Lecture 23: Avis
3. (Included in full purchase)
  Lecture 24: Red Bull
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  Lecture 25: Oatly
6
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  Lecture 26: Section 5 Intro — Drive the Purchase Decision
2. (Included in full purchase)
  Lecture 27: Uber
3. (Included in full purchase)
  Lecture 28: Klarna
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  Lecture 29: T-Mobile
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  Lecture 30: Nespresso
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  Lecture 31: Maybelline
7
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  Lecture 32: Section 6 Intro – Close the Gap
2. (Included in full purchase)
  Lecture 33: Netflix
3. (Included in full purchase)
  Lecture 34: Snickers
4. (Included in full purchase)
  Lecture 35: Coinbase
8
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  Lecture 36: Section 7 Intro – Make It Stick
2. (Included in full purchase)
  Lecture 37: Spotify
3. (Included in full purchase)
  Lecture 38: BMW
4. (Included in full purchase)
  Lecture 39: Amazon Prime
5. (Included in full purchase)
  Lecture 40: Dishoom
6. (Included in full purchase)
  Lecture 41: Eleven Madison Park
9
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  Lecture 42: Conclusion