Curriculum

9 Chapters · 42 Lessons

  1. 1

    Introduction to Hacking The Human Mind Masterclass

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      Lecture 1: Introduction

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      Lecture 2: How We’ve Built the Masterclass

  2. 2

    Section 1: Win the First Look: Capturing Attention in a Noisy Market

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      Lecture 3: Section 1 Intro - Win the First Look — Capturing Attention in a Noisy Market

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      Lecture 4: Liquid Death

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      Lecture 5: Aperol

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      Lecture 6: Amazon Fresh

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      Lecture 7: Purina (Bonio)

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      Lecture 8: Kraft Mac & Cheese

  3. 3

    Section 2: Building Mental Availability

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      Lecture 9: Section 2 Intro — Building Mental Availability

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      Lecture 10: Apple

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      Lecture 11: Pringles

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      Lecture 12: The Economist

  4. 4

    Section 3: Create Desire & Elevate Perceived Value

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      Lecture 13: Section 3 Intro — Create Desire & Elevate Perceived Value

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      Lecture 14: Guinness

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      Lecture 15: Starbucks — Pumpkin Spice Latte

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      Lecture 16: KFC

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      Lecture 17: Lemonade

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      Lecture 18: GEICO

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      Lecture 19: Aviation Gin

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      Lecture 20: Dyson

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      Lecture 21: Audi

  5. 5

    Section 4: Accelerate Brand Credibility

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      Lecture 22: Section 4 Intro — Accelerate Brand Credibility

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      Lecture 23: Avis

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      Lecture 24: Red Bull

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      Lecture 25: Oatly

  6. 6

    Section 5: Drive the Purchase Decision: Reducing Friction & Reframing Value

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      Lecture 26: Section 5 Intro — Drive the Purchase Decision

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      Lecture 27: Uber

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      Lecture 28: Klarna

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      Lecture 29: T-Mobile

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      Lecture 30: Nespresso

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      Lecture 31: Maybelline

  7. 7

    Section 6: Close the Gap: From Intention to Action

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      Lecture 32: Section 6 Intro – Close the Gap

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      Lecture 33: Netflix

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      Lecture 34: Snickers

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      Lecture 35: Coinbase

  8. 8

    Section 7: Make It Stick: Driving Habit, Loyalty & Repeat Behavior

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      Lecture 36: Section 7 Intro – Make It Stick

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      Lecture 37: Spotify

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      Lecture 38: BMW

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      Lecture 39: Amazon Prime

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      Lecture 40: Dishoom

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      Lecture 41: Eleven Madison Park

  9. 9

    Conclusion

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      Lecture 42: Conclusion